In the last episode we told you that marketing is all about building relationships. What better way is there to do that than on social media. Social media platforms like Facebook, Instagram, and Pinterest make it so easy to engage directly with your target market without ever having to change out of your pjays. But how the heck does one get started? I mean, there's so many options, which do you choose? And after you set your profile picture and cover photo, and invite all of your friends, how do you use them to make money? That's what this episode is all about. Petro and Sophia go over the super simple strategies to transform your social media profiles into lead-converting machines without the headache or nervous breakdown. Listen to this episode to learn how to choose the right platforms, schedule your posts, choose the right content and captions, use calls to action, and engage your audience. - Get our action steps at - Get Sophia's Picture Perfect Guide at - Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

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