Your mailing list is the most powerful digital marketing tool in your toolbox. Unlike social media which relies on algorithms and followers' settings, your mailing list allows you to reach your subscribers right in their email inbox with content tailored for them.

Both Petro and myself have mailing lists we've packed with family, friends, photography clients, wedding show attendees, social media followers, and folks we've targeted online through advertising and generally being social. I get responses from every single email I send out, and Petro often books additional weddings in his post-bridal show follow up emails.

So how do you get started? Listen to this week's episode for our tips.

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

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